Motoring Directory Australia is a human-edited web directory of automotive industry, business and associations presented in a device friendly, searchable and optimised format.

Since, 2004, we have enjoyed the challenge and challengers, enjoying our status as Australia's oldest and best known automotive directory.

Ripefruit Media is an established Australian publisher with 20+ years experience in many industries including motoring, hospitality and other niche verticals.

Background

Our senior editor spent 10 years with Toyota Australia with experience in spare parts, service and sales. He then moved to the UK and worked as a Group Operations manager with Lada Cars in London.

During his time in the UK, in 1998 the first motoring directory was conceived and launched: UK Motoring Directory, still regarded for its groundbreaking concept, structure and dynamics. It was the basis for directories in Australia and USA.

The definition of MOTORING means all things relating to vehicles and driving.

Look under the hood

The directory structure is recognised globally as the standard. Site functionality continues to evolve along with an innovative approach to site layout, software development, display and optimisation.

The website is viewable in all devices on PC, IOS, tablet and smartphone.

Over 30,000 unique automotive listings, categorised and listed.

Ranked by all major search engines including Google, our preferred search partner

We are proud to rank alongside the Motoring Directory Group of international motoring directories.

The Motoring Directory websites is managed by the team at Ripefruit Media (Melbourne).

2024 State of Play

After many years offering a range of paid listings, its clear this is against Google T&C.

Google applies the restriction on the basis that the paid links affect Google rankings. Many see it as a "restriction of trade". There are cases pending* world-wide against Google so time will tell.

The directory ran very successfully as a legitimate business until 2013, when Google de-ranked every directory worldwide. Sadly, we had to let our very disappointed support team go.

The Future!

*Looking into the future, who knows what will change. 26 years is a long time, so we're going to stick with it and change how we trade to please Google T&C.

We're listening!

We're here to help! No passwords, no capatchas, simply shoot us a message and we'll get right back to you.

Motor on...